Copy Quick Tip | Forget All the Rules
May 03, 2023
Let's play a game of "this or that."
Which sounds more exciting?
- Yes! You're in.
- Yessss!!! You're in.
Which sounds more emphatic?
- It's just not true.
- It's just NOT. TRUE.
Which sounds more persuasive?
- It's because it's not worth the stress.
- Because it's not worth the stress.
Which sounds more punchy?
- I have a really quick question. Would you like to receive my emails?
- Real quick—wanna get my emails?
If you were to put on your grammar-girl hat, you'd cringe at every single one of the second options above. They break rules for spelling, sentence structure, punctuation, and more.
But here's the thing:
They sound the way we talk.
I'm not suggesting you intentionally break grammar rules in a professional letter or job application, but when it comes to copywriting?
Go for it.
āļø Copy Quick Tip āļø
Forget all the rules.
Most people will read your marketing copy in casual places like their inboxes or social media. Even your landing pages can be conversational to strike a more personal connection.
It's a-okay (and will get you better results) if you break a few rules.
And That's Your Copy Quick Tip!
Copywriting is one of the most valuable skills you can learn as an entrepreneur. Once a week, I drop a tip to help health & wellness practitioners level up their copywriting skills.
